Tracking your Blog

Once you have a blog setup, the next thing you should do is track the traffic to your website. This allows you to understand how many people are viewing your content and how much traffic its getting.

There are many services on the internet that allow you to track the traffic to a website. I will just name a few:

• Google Analytics
• StatCounter

Since I am using Blogspot/Blogger which is a Google product, I decided to use Google Analytics.

Setup

Google Analytics is really easy to setup. I found this blog which explains how to setup Google Analytics for a Blogspot Account.
Setup is really very simple.
These are the steps at a very high level:

1. Sign up for a Google Analytics account.
2. Copy the code snippet from Google Analytics into your blog. This allows it to be tracked by Google.
3. Go to Google Analytics and check that the snippet has been deployed correctly. I read somewhere that you have to allow 24 hours for Google to initialise things before you will be able to view some results.
   

Results
I was very impressed with the results that Google Analytics provides.

• Simple and easy to understand graphs and data.
• But also allows you to drill down into more detail.
• There are lots of different KPI (Key Performance Indicators) which you can use.
• Shows from which part of the World the viewer came from.
• And lots more other interesting details